Luke, author of “Innovation Games: Creating Breakthrough Products Through Collaborative Play” will be teaching an intensive, two-day class based on the material found in the book of the same name. Used by corporations such as SAP, VeriSign, QUALCOMM, Emerson Climate Technologies, Genesyslabs, HP, and Aladdin Knowledge Systems, Innovation Games® have been featured in Software Development Magazine and Soft*Letter, numerous blogs and conferences.

Designed by Enthiosys, the leading provider of agile product management consulting services, this course will provide you with the tools to plan, play, and post-process the results of the games. We’ll also provide you with comprehensive notes, worksheets, templates, and books to help you your learning’s into practice.

This is a double session interactive lecture based on the material found in Beyond Software Architecture: Creating and Sustaining Winning Solutions (Addison-Wesley), a 2004 JOLT Productivity Award Finalist.

Description
In this session, internationally recognized agile product management expert Luke Hohmann will review the seven most common ways that software related product and service offerings make money and how each of these affect your software architectures. We'll explore such things as the functional and non-functional requirements that a business creates on your architecture and how to structure your solution for maximum value. We'll also review the role of Digital Rights Management solutions and how they can be integrated into your architecture so that you're lowering overall development costs while increasing your revenues by protecting and managing your rights. During the lecture a series of interactive worksheets will help you tailor these approaches to meet your specific needs.

Target Audience
Software architects who work for companies whose products are, or soon will be, based on software (e.g., SaaS software, traditionally deployed software, embedded software, software that creates unique data, and so forth)
Product / program managers at all levels of the organization
Senior technical leaders whose choices may constrain, or be constrained by, business decisions

Benefits
At the end of the lecture participants will be able to:
Distinguish between business, pricing , licensing, and licensing enforcement models
Review the seven ways in which software can make money and compare these with current practices
Explore strategic implications of a given business model on software architecture to better understand the ramifications of choosing a given model