Fredrik is a Java expert at Jayway in Sweden, with embedded Java environments as specialty. He has a long experience in software development for a wide range of domains, development environments, and execution environments. The love for challenges has always steered him towards resource constrained development, both in his professional career and as a hobby programmer.

Apple's iPhone has garned a reputation for taking user experience to the next level. The Apple experience does not begin at the end consumer; learn how Apple has also redefined mobile development and distribution.

This session is a real-world case study of how an idea became a money-ticking product in five business days. You will get to know the technologies that empower the modern user experience, the tools that empower the developers’ ideas, and the distribution channel that allows you to reach absolutely all potential costumers.