2009 Session: The Lean Startup: a Disciplined Approach to Imagining and Designing New Products
Wednesday, 15:35 - 16:25
Track: Agile Ways
The current macroeconomic climate presents unparalleled opportunities for those that can thrive with constrained resources. The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide the creation of technology businesses that create disruptive innovation.
Expectations
Eric Ries will share practical solutions based in his work building IMVU to more than 25 million members worldwide and his experiences consulting to more than a dozen technology startups.
Additional Info
Eric Ries
Eric Ries became a Venture Advisor at Kleiner Perkins Caufield & Byers, after co-founding and serving as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. He serves on the advisory board of a number of technology startups including pbWiki, Bunchball, FooMojo, Causes and KaChing.