Every part of a business is producing data - from the invoices in accounting to log records on our servers. i would like to demonstrate on real life examples how you can use Elasticsearch and other tools to make use of that data, regardless of their "shape" or volume.;We will start with gathering but focus mostly on the analysis Elasticsearch can provide us, from the straightforward analytics (and their visualizations) to the more specialized tools that will enable us to find the "uncommonly common" - exceptions to established patterns.;All tools used are open source.