Sony recently launched LifeLog API for application developers. Applications can now access users’ lifestyle, fitness and health data, collected through smartphone sensors and connected SmartWear devices. In this talk we will show how to derive insights from user’s LifeLog data using machine learning. We will take a look at how the Sony Lifelog team use Spark to scale analytics to large number of users, and how we use it to create new features for Lifelog users.