We started as explorers. Then we became realists. Now we are resources. Soon we will be obsolete.
Every company wants to recruit the best but no-one knows how. At the same time, we allow our profession, our talent and our lives to be reduced to hours and cost. This is a synergy of disaster – but it doesn't have to be. The interests of reclaiming our pride in our profession and the demands of profit are not at odds – we just think they are.