If you're creating experiences, you cannot rely on just audio and visual interfaces. Research shows the importance of smells and heat in experiences and these, along with haptics and the ritual of the experience, need to be developed to increase presence in the virtual experience. Utilizing new data from research into rituals and cross-modal work, Sarah's talk unlocks the power of multisensory experiences that can change the level of immersion that an audience feels. The hierarchy of different senses are measured and the impact that it has on audiences to highlight how presence can be optimised through adding heat and smells to film.