Steve was the founder of Maxim, europe’s leading sports nutrition brand. He's a member of the founder team of the Canadian open-source non profit organisation Bicycles for Humanity. He was one of the founding members of PepsiCo’s global good-for-you nutrition innovation team, He was the co-founder and CEO of GoodCred a Swedish company focused on complementary currency innovation. Steve is one of the founding partners of the Nordic Data Empowerment Initiative (NordicDEi)