IoT Security and you

It's faster to get your toaster hooked up to the internet than it is to make it actually toast bread. And in even less time it can start making friends, with your fridge, your webcam and approximately 350k other devices in a big friendly botnet being used to attack corporations and random websites. In the growing world of IoT what does security even mean anymore and who is looking at it. (is anyone?) What does the rush to market mean for the security within the IoT space, and what, if anything, can we do about it.