Wednesday 13.00-13.50

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Marketers are starting to employing more Agile ways to adapt to fast-moving social, interactive, and inbound marketing channels. A nascent movement is emerging that features marketers adapting Agile approaches under the moniker of "Agile Marketing". In this talk, I will explore what makes marketing ripe for this change, what makes Agile Marketing unique, and the challenges of using Agile in marketing.