Cindy Alvarez helps companies intensely understand their customers. She's currently a one-person experiment within Microsoft's Cloud & Enterprise division: what if we took one researcher and gave her air cover to explore some of our most ambiguous cross-team challenges? Her background spans psychology, interaction design, product management, customer research, and lean startup tactics. She’s the author of Lean Customer Development: Build Products Your Customers Will Buy, a trainer for O'Reilly Media, and a frequent speaker and tweeter (@cindyalvarez).