Developer Conference 8-12 Nov 2010, Malmö, Sweden
Track overview
Tuesday: NoSQL Day
Speaker: Steve Jennings
Steve’s is the founder and former CEO of Maxim, one of Europe’s leading functional food companies, and one of the founding members of PepsiCo’s ‘good-for-you’ health & wellness innovation team. Steve has a unique ‘active lifestyle’ technology perspective and a wealth of consumer insights and food industry knowledge. Steve is a social entrepreneur with a passion for consumer branding, citizen empowerment technology, and cause marketing.
http://twitter.com/zyOzyfounder
Discovering the obvious
Track: Social media, friday 15:35 - 16:25
We have a global
problem! 1 billion people are suffering from malnutrition and hunger. 1
billion people are suffering from obesity. We can and must make
malnutrition and obesity history in our lifetime.
How we're using the principles of social
currency and gaming as an incentive to encourage people to become more
physically active and make healthier food choices, and in doing so,
provide life saving nutrition to those most in need.
Our solution is called Goodcred, a new kind of Trusted
Third Paty (TTP) 'good actions' cause marketing transaction enabling
platform, that's interoperable with all social graph digital touch
points.
For the first time ever, 'Goodcred will enable the
entire US food industry to deliver meaningful, relevant and much needed
incentives that help in the fight to make obesity and malnutrition
history in our lifetime.
Øredev founded by:
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