Session: Tell Me Why - A 21st perspective on Agile

Thursday, 13:00 - 13:50
Track: Agile

Simon Sinek created a TED talk about "The Golden Circle" that asks us to start with WHY we are doing something or creating something before we declare the WHAT. In between these are the HOW, creating 3 concentric circles. In this session, we will apply the Golden Circle to Agile adoption for 21st century innovative companies.


Some experience with Agile practices


Participants will learn a new way to think about how to adopt Agile practices and the guidance they can use for learning to adapt these practices. We will also look at business value in Agile.

Jean Tabaka

Jean Tabaka, Agile Fellow with Rally Software, is continuing to learn about software development principles, processes, and practices. She seeks humane approaches that deliver high value in our business communities. Her work in product development flow reaches beyond traditional Agile. She also works in systems thinking and complexity theory. Jean holds a Masters in Computer Science from Johns Hopkins University and is the author of “Collaboration Explained” and other articles on Agile organizations. Jean blogs at and tweets as @jeantabaka.

Jean Tabaka